Everything begins with a goal, and if you can express it and simplify it, the easier it is to communicate and achieve it. When I sat down with two of my children Marc and Chloe in January 2009 to talk about possible goals for that year we quickly recognised that we all wanted to climb Kilimanjaro - it was as simple as that.
When I was at Team24 we also had clear and simple goals, which we communicated regularly and consistently to each other, to our candidates and to our clients.
There is no doubt that having clear and simple goals strengthened my company brand and reputation, and has led to repeat business and the continuing growth and success of my companies.
Climbing Kilimanjaro was no different. Our common goal was to reach the summit - together and as a team whilst supporting each other as we worked towards it.